The retail industry continues to be a hotbed of innovation. Activity is driven by improvements in customer experience and convenience, and growing importance of technologies such as augmented reality, artificial intelligence, and cloud. In the last three years alone, there have been over 133,000 patents filed and granted in the retail industry, according to GlobalData’s report on Cloud in Retail: Mixed reality e-commerce. Buy the report here.

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According to GlobalData’s Technology Foresights, which uses over 128,000 patents to analyse innovation intensity for the retail industry, there are 70+ innovation areas that will shape the future of the industry.

Mixed reality e-commerce is a key innovation area in cloud

Mixed reality e-commerce combines physical and digital worlds, enabling intuitive and natural three-dimensional computer, human, and environmental interactions. This innovative experience is powered by improvements in graphical processing, computer vision, cloud computing, display technologies, and input systems.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 30+ companies, spanning technology vendors, established retail companies, and up-and-coming start-ups engaged in the development and application of mixed reality e-commerce.

Key players in mixed reality e-commerce – a disruptive innovation in the retail industry

‘Application diversity’ measures the number of different applications identified for each relevant patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.

‘Geographic reach’ refers to the number of different countries each relevant patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’.

Patent volumes related to mixed reality e-commerce

Company Total patents (2010 - 2022) Premium intelligence on the world's largest companies
Magic Leap 102 Unlock Company Profile
Carl Zeiss Stiftung 66 Unlock Company Profile
SoftBank Group 61 Unlock Company Profile
Lantmannen ek 49 Unlock Company Profile
EcoSense Lighting 25 Unlock Company Profile
Metail 25 Unlock Company Profile
NIKE 17 Unlock Company Profile
Levi Strauss & Co 15 Unlock Company Profile
eBay 12 Unlock Company Profile
Houzz 11 Unlock Company Profile
Tencent Holdings 11 Unlock Company Profile
Cimpress 11 Unlock Company Profile
MISUMI Group 10 Unlock Company Profile
Electronic Arts 9 Unlock Company Profile
InterDigital 9 Unlock Company Profile
Samsung Group 9 Unlock Company Profile
Amazon.com 9 Unlock Company Profile
Crisalix 9 Unlock Company Profile
adidas 8 Unlock Company Profile
Jins Holdings 8 Unlock Company Profile
Microsoft 7 Unlock Company Profile
Capital One Financial 7 Unlock Company Profile
Marxent Labs 7 Unlock Company Profile
Seiren 7 Unlock Company Profile
Xenogenic Development Liability Company 7 Unlock Company Profile
FaceCake Marketing Technologies 6 Unlock Company Profile
Wormhole Labs 5 Unlock Company Profile
Leap Tools 5 Unlock Company Profile
JD.com 5 Unlock Company Profile
Groupon 5 Unlock Company Profile
PayPal Holdings 5 Unlock Company Profile
swatchbook 5 Unlock Company Profile
Siege Sports 5 Unlock Company Profile

Source: GlobalData Patent Analytics

In terms of patents filed, Magic Leap, Carl Zeiss Stiftung, SoftBank Group, and Lantmannen are the leading players in the cloud-based mixed reality e-commerce space. In September 2022, Magic Leap announced the commercial availability of Magic Leap 2, its next-generation enterprise augmented reality platform. Magic Leap 2 adds new innovations that are important in enabling the daily use of augmented reality in retail.

In terms of application diversity, Lantmannen, Magic Leap, Crisalix, and MISUMI Group are the leading players in this space.

In terms of geographic reach, Metail, MISUMI Group, Carl Zeiss Stiftung, and Cimpress are the leading players.

Mixed reality e-commerce is an engaging and personal experience. As brands compete with many others in the market, it’s important to gain customers’ attention. Mixed reality e-commerce enables complete immersion of consumers by isolating viewer attention.

To further understand the key themes and technologies disrupting the retail industry, access GlobalData’s latest thematic research report on Cloud Computing in Retail.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.