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The retail industry continues to be a hotbed of patent innovation. Activity is driven by e-commerce, data analytics, and demand for personalization and the growing importance of technologies such as artificial intelligence (AI), and augmented and virtual reality. In the last three years alone, there have been over 156,000 patents filed and granted in the retail industry, according to GlobalData’s report on Cloud in retail: personalized digital storefronts. Buy the report here.

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According to GlobalData’s Technology Foresights, which uses over 115,000 patents to analyze innovation intensity for the retail industry, there are 50+ innovation areas that will shape the future of the industry.

Personalized digital storefronts is a key innovation area in cloud

Personalized digital storefronts are specialized online interfaces tailored for individual users based on their preferences. Leveraging technologies such as data analytics, artificial intelligence, and interactive tool, these platforms create customized shopping experience targeted at each consumer, thereby improving customer engagement, boosting conversion rates, and improving overall satisfaction.

GlobalData’s analysis also uncovers the companies at the forefront of each innovation area and assesses the potential reach and impact of their patenting activity across different applications and geographies. According to GlobalData, there are 40+ companies, spanning technology vendors, established retail companies, and up-and-coming start-ups engaged in the development and application of personalized digital storefronts.

Key players in personalized digital storefronts – a disruptive innovation in the retail industry

‘Application diversity’ measures the number of applications identified for each patent. It broadly splits companies into either ‘niche’ or ‘diversified’ innovators.  

‘Geographic reach’ refers to the number of countries each patent is registered in. It reflects the breadth of geographic application intended, ranging from ‘global’ to ‘local’. 

Patent volumes related to personalized digital storefronts

Company Total patents (2010 - 2022) Premium intelligence on the world's largest companies
Levi Strauss 65 Unlock Company Profile
Carl Zeiss Stiftung 54 Unlock Company Profile
Best Apps 22 Unlock Company Profile
MISUMI Group 16 Unlock Company Profile
Zazzle.Com 12 Unlock Company Profile
MIKI PULLEY 10 Unlock Company Profile
MISUMI 9 Unlock Company Profile
Gemvara 8 Unlock Company Profile
Lululemon Athletica 7 Unlock Company Profile
Walmart 7 Unlock Company Profile
PowerPhotonic 6 Unlock Company Profile
Lantmannen 6 Unlock Company Profile
Latham Pool Products 5 Unlock Company Profile
Groupe Industriel Marcel Dassault 5 Unlock Company Profile
Global Technology Services 5 Unlock Company Profile
Siemens 4 Unlock Company Profile
Lung Kee (Bermuda) 4 Unlock Company Profile
Toyota Motor 4 Unlock Company Profile
Givaudan 4 Unlock Company Profile
Ajinomoto 3 Unlock Company Profile
JTEKT 3 Unlock Company Profile
PACCAR 3 Unlock Company Profile
Hanwha 3 Unlock Company Profile
Accenture 2 Unlock Company Profile
Seiren 2 Unlock Company Profile
CreateMe Technologies 2 Unlock Company Profile
Porsche Automobil 2 Unlock Company Profile
Capital One Financial 2 Unlock Company Profile
Smith Sport Optics 2 Unlock Company Profile
SAP 2 Unlock Company Profile
Alibaba Group 2 Unlock Company Profile 1 Unlock Company Profile
Dassault Systemes 1 Unlock Company Profile
Yu Jian 1 Unlock Company Profile
TE Connectivity 1 Unlock Company Profile
Material Technologies 1 Unlock Company Profile
Karma Automotive 1 Unlock Company Profile
mything 1 Unlock Company Profile
Zhejiang Geely 1 Unlock Company Profile
Cimpress 1 Unlock Company Profile
L.A.R.K. Industries 1 Unlock Company Profile
China FAW Group 1 Unlock Company Profile
Ford Motor 1 Unlock Company Profile
Geely Automobile 1 Unlock Company Profile

Source: GlobalData Patent Analytics

Leading patent filers in the personalized digital storefronts space include Carl Zeiss Stiftung, Levi Straus, Best Apps, and MISUMI.

Levi Strauss is exploring the potential of customizable AI-generated models through a collaboration with The technology aims to showcase products of a diverse spectrum of body types, skin tones, ages, and sizes to provide a personalized shopping experience to its customers.

In terms of application diversity, Global Technology Services is the leading company, followed by Lululemon Athletica, and Lantmannen.

In terms of geographic reach, Carl Zeiss leads the pack, while Levi Strauss and Miki Pulley are in the second and third positions, respectively.

Personalized digital storefronts offer a more agile, data-informed, and customer-centric approach to retailing, significantly enhaning customer engagement, driving up conversion rates, and offering a personalized shopping experience.

To further understand the key themes and technologies disrupting the retail industry, access GlobalData’s latest thematic research report on Cloud Computing in Retail and Apparel.

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Patent Analytics tracks patent filings and grants from official offices around the world. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.