Rakuten Group had ten patents in social media during Q4 2023. The patents filed by Rakuten Group Inc in Q4 2023 focus on an information processing technique that considers social connections for targeting. The technique involves acquiring user features, creating a relationship graph based on these features, setting target user groups, expanding the group based on social relationships, and estimating attributes of target users based on related users. GlobalData’s report on Rakuten Group gives a 360-degreee view of the company including its patenting strategy. Buy the report here.
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Rakuten Group grant share with social media as a theme is 10% in Q4 2023. Grant share is based on the ratio of number of grants to total number of patents.
Recent Patents
Application: Information processing apparatus, information processing method, and non-transitory computer readable medium (Patent ID: US20230316329A1)
The patent filed by Rakuten Group Inc. describes a technique for targeting based on social connections. The information processing apparatus acquires user features, creates a relationship graph showing social connections between users, sets a target user group, and expands this group by adding users with social relationships to the target group. Additionally, the apparatus can predict similar user groups and add users with social relationships to both the target and similar groups.
The apparatus utilizes a machine learning model to predict similar user groups, represents users in a relationship graph as nodes connected by links based on factual information, and determines the closeness of connections based on shared features. Furthermore, the system includes a distribution unit to distribute advertisements to the expanded user group. The method and computer program stored on a non-transitory computer-readable medium follow a similar process of acquiring user features, creating a relationship graph, setting a target user group, and expanding this group based on social relationships. Overall, the patent focuses on enhancing targeting strategies by considering social connections among users.
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GlobalData Patent Analytics tracks bibliographic data, legal events data, point in time patent ownerships, and backward and forward citations from global patenting offices. Textual analysis and official patent classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.
