Europe’s consumer industry saw a drop of 36.59% in cross border deal activity during August 2021, when compared with the last 12-month average, led by Wolverine World Wide’s $410m acquisition of Lady of Leisure Holdings, according to GlobalData’s deals database.
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A total of 26 consumer industry cross border deals worth $704.6m were announced for the region in August 2021, against the 12-month average of 41 deals.
Of all the deal types, M&A saw most activity in August 2021 with 18 transactions, representing a 69.2% share for the region.

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By GlobalDataIn second place was venture financing with five deals, followed by private equity deals with three transactions, respectively capturing a 19.2% and 11.5% share of the overall cross border deal activity for the month.
In terms of value of cross border deals, M&A was the leading category in Europe’s consumer industry with $618.29m, while venture financing and private equity deals totalled $86.34m and $0m, respectively.
Europe consumer industry cross border deals in August 2021: Top deals
The top five consumer cross border deals accounted for 96.6% of the overall value during August 2021.
The combined value of the top five consumer cross border deals stood at $680.62m, against the overall value of $704.6m recorded for the month.
The top five consumer industry cross border deals of August 2021 tracked by GlobalData were:
1) Wolverine World Wide $410m acquisition deal with Lady of Leisure Holdings
2) The $121.14m acquisition of Crystal Palace Football Club by John Textor
3) Newlat Food $73.71m acquisition deal with SYMINGTONS
4) The $54.78m venture financing of Dogmates by Five Seasons Ventures,Passion Capital and White Star Capital
5) ACE &,Be8 Ventures Management,Good Seed Ventures,Gullspang Re:Food,Joyance Partners,Movendo Capital and Vorwerk Ventures $20.98m venture financing deal with Planted Foods