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Analysis

The high street apocalypse: thinking beyond the transaction

While retailers continue to invest in their online capabilities, the high street should not be forgotten as a vital place for commerce, and a huge part of the economy and character of the country. So what 3 things should retailers do to meet the shifting behaviours of consumers? Paul Fennemore, Digital Transformation and Customer Experience Consultant, EMEA at Sitecore gives his opinion.

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