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Analysis

What are retailers doing right on the high street?

High street retailers have been caught on their back foot as online retail continues to dominate over bricks and mortar. Retail technology solutions company Zebra Technologies’ 11th annual Shopper Vision Study looked at consumers’ and retailers’ views on what is going well and what is not, from customers wanting a more personalised experience in-store to finding it quicker and easier to shop online.

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