Amazon has teamed up with delivery firm GoPuff to provide customers with grocery and home essentials delivery across the UK described as “ultra-fast”.
The partnership enables shoppers to receive items such as fresh food, cleaning supplies, baby essentials, snacks and alcohol within an hour, with the possibility of delivery in as little as 15 minutes.
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The service utilises GoPuff’s micro-fulfilment centres, strategically positioned near customers to ensure rapid delivery. These centres are critical to the service, allowing for a wide range of products to be available for order 24/7 in most locations.
Amazon grocery partnerships director Russell Jones stated: “We are always working to give customers more choice and more convenient options to have their groceries delivered.
“Partnering with GoPuff and other grocery partners is an important way of offering Amazon customers their favourite stores and brands, ordered via our website. The new launch with GoPuff brings our customers access to a convenient and affordable way to access their everyday groceries.”
Following initial launches in Birmingham and Salford in May, 2025 the service is now available in areas such as Birmingham, Cambridge, Manchester, Newcastle and Swansea.
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By GlobalDataAmazon’s partnership with GoPuff is the latest in a series of collaborations with UK retailers, beginning with Morrisons in 2015 and later including Iceland and Co-op.
In July 2025, Amazon announced its plan to invest £40bn ($53.7bn) in the UK between 2025 and 2027 to construct four new fulfilment centres and delivery stations across the country.
