E-commerce giant Amazon has expanded its free same-day delivery service for fresh groceries to more than 1,000 cities and towns across the US.
The company aims to extend the offering to 2,300 locations by the end of 2025. This service includes a wide range of groceries such as produce, dairy, meat, seafood, baked goods and frozen foods.
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The same-day grocery delivery service complements Amazon’s existing grocery delivery options, including Amazon Fresh and Whole Foods Market, both online and in stores.
The company plans to continue expanding this service through 2026.
Amazon Worldwide Amazon Stores CEO Doug Herrington stated: “We’re continuously innovating to make grocery shopping simpler, faster and more affordable for our customers, especially Prime members.”
Customers can now order fresh groceries alongside millions of other items, with free same-day delivery for Prime members on orders above $25.
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By GlobalDataNon-Prime members can access the service for a $12.99 fee.
The introduction of perishable groceries such as bananas, milk and eggs to the same-day delivery service in select regions has been well-received, leading to increased shopping frequency among customers. Popular items such as strawberries and Honeycrisp apples have become top sellers.
Amazon ensures the quality of fresh food through a specialised temperature-controlled fulfilment network and a six-point quality check.
Temperature-sensitive products are delivered in recyclable insulated bags.
Herrington added: “After trying this service for occasional items, customers have discovered how much we’ve simplified online grocery shopping.
“Customers are enjoying online grocery delivery so much we’re seeing them turn to Amazon Fresh and Whole Foods Market for even more of their grocery needs.”
Amazon has made gross sales of more than $100bn in groceries and household essentials in 2024.
In June 2025, the online retailer introduced three AI innovations to improve the logistics and delivery experience.
