British supermarket chain Asda has reported a 0.2% decline in total revenue, excluding fuel, amounting to £5.3bn ($7.15bn) for the second quarter (Q2) ending 30 June 2025.
The company’s sales also saw a decline of 0.2% on a like-for-like (LFL) basis, marking a 2.9% improvement from the previous quarter.
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This marks the fourth consecutive quarter of improving LFL sales, stated Asda.
Asda executive chairman Allan Leighton said: “We saw a clear improvement in performance during Q2, with volumes and like-for-like sales strengthening, driven by better product availability and our material investment in price. This widened the price gap over competitors and firmly re-established Asda as the best-value traditional supermarket.”
In the fashion segment, Asda’s own brand George saw a 2.5% increase in LFL sales, continuing its momentum driven by its “combination of style, quality and value”.
Asda Express “outperformed the wider convenience market”, with an 8.6% LFL sales growth during the second quarter.
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By GlobalDataIn a separate development, Asda’s IT transformation programme Project Future is now complete, separating more than 2,500 systems from former owner Walmart.
Leighton added: “This week, we completed the rollout of Project Future, with all stores now operating on our new systems. The collective rate of completion did cause some temporary disruption with product availability and in our online experience, which will impact our sales outturn in the current quarter.
“As planned, we expect to exit the year in like-for-like growth as we continue our investment in price to protect our customers from inflationary pressures. As we’ve said from the outset, transforming Asda will take time, but we remain confident in the direction of travel and the long-term potential of the business.”
Asda said it is set to reopen Express convenience store initiative in Castleford starting early October.
Following this, the company aims to launch approximately 20 additional convenience stores throughout the UK within a month starting from late October, expanding its reach to additional local communities.
Asda’s investment in enhancing the customer shopping experience continued with a £2m upgrade of its Pilsworth store and a £10m partnership with Compass to renovate 180 in-store cafes.
According to Asda, a £12m investment is set to upgrade seven stores in Yorkshire with modernised layouts, updated signage and more.
