UK supermarket chain Asda has officially opened a new sustainability trial store in Middleton, Leeds, as part of its efforts to tackle plastic pollution.
The pilot store has been developed by the company in partnership with UK’s household brands, such as PG Tips, Vimto, Kellogg’s, Radox and Persil.
Asda expects the pilot store will help consumers reduce, reuse and recycle while saving one million pieces of plastic on an annual basis.
It will also provide insights and understanding into consumer behaviour. If successful, the concept will be expanded to more locations next year.
The store features 15 huge refill stations offering 30 household staples including Kellogg’s cereals, PG Tips teabags, Quaker Oats, Vimto cordial and Lavazza and Taylors of Harrogate coffee beans.
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By GlobalDataLeading brands of shampoo, conditioner, Persil laundry detergent, Unilever hand wash and shower gel will be available in the refill zone.
Additionally, Asda is introducing a reverse vending machine for cans, plastic and glass drinks bottles and a hanger recycling facility.
Asda CEO and president Roger Burnley said: “We have always known that we couldn’t go on this journey alone, so it is fantastic to work in tandem with more than twenty of our partners and suppliers, who have answered the call to test innovative sustainable solutions with us.
“This is an issue that matters greatly to our customers – our own insight tells us that more than 80% believe that supermarkets have a responsibility to reduce the amount of single-use plastics in stores.
“We want to give them the opportunity to live more sustainably by offering them great product choices and value, underpinned by a promise that they won’t pay more for greener options at Asda.”
In conjunction with the launch of the new concept store, the company unveiled its new strategy for plastics and sustainability.
The company pledges to generate zero carbon emissions by 2040 and reduce waste by 50% before 2050.
In August, Asda launched its first fleet of new delivery vans intended to reduce carbon emissions and the number of miles driven.
