US-based real-time grocery service Buyk has launched its 15-minute or faster delivery service in New York City, New York.
Currently available in Manhattan, Buyk offers grocery items, household essentials, personal care and pet supplies delivered by couriers on bicycles.
The service has no minimum order costs or delivery fees and is not being offered for any premium price.
Buyk will expand the service across all New York City boroughs by the end of this year, with plans to enter the largest metro areas across the country next year.
The company operates through six dark stores, each with 2,000 to 3,000 stock-keeping units (SKUs) serving Manhattan.
The company was founded by Rodion Shishkov and Slava Bocharov, who previously started and operated Samokat, one of Europe’s fastest-growing ultrafast delivery services, in Russia.
Mr Bocharov said: “Three things are central to the Buyk business model: hyperlocality, execution and, of course, our proprietary technology.
“Tried and tested through years of our European operations, this technology is the magic through which the whole business operates.
“With this tech, we can assemble the ideal assortment for each area down to the finest detail.
“We can optimise picking strategies to ensure your order leaves the dark store almost as soon as you’ve put your smartphone down.
“And we can study the best routes to shave vital minutes off delivery to ensure your order arrives when you need it and not a second later.”
Mr Shishkov said: “Buyk is a new entrant to the US market, but one that possesses a deep experience and expertise that other players simply cannot match.
“From our experience building Samokat, we know how to rapidly scale our business, implement the technological solutions needed to optimise margins and, crucially, turn unit economics positive in a market where current players are witnessing significant losses.”