Swiss-based travel retailer Dufry has deployed retail technology company Ombori’s Store Assistant technology to transform airport shopping.
Developed in association with Microsoft, the Dufry Store Assistant is powered by Azure and is voice and touch-activated technology.
The platform features interactive guides to assist shoppers in decision-making, while purchasing gifts, skincare products, fragrances or liquor.
Based on their preference, customers can make an immediate purchase in-store or digitally and collect the item on their return journey.
The Dufry Store Assistant also provides travellers with information on the time left for shopping by scanning their boarding pass. The assistant also provides flight details and weather at their destination.
Ombori CEO Andreas Hassellöf said: “Over the last few years, we have been finding new ways to present guided selling that really works. To be successful, it’s essential to inspire the customer during the whole process.
“At the same time, it’s an extremely powerful tool for a salesperson to use when interacting directly with the customer. This kind of in-store retail technology is not a replacement for salespeople, it’s a tool for enhancing their effectiveness, increasing sales, and delivering a great customer experience.”
The technology was tested in Madrid airport and will be trialled in other locations, including Zurich and Stockholm.
Dufry has nearly 2,400 duty-free and duty-paid shops in airports, cruise lines, seaports, railway stations and central tourist areas. It operates in 65 countries in all five continents.
Ombori creates solutions, such as in-store kiosks and installations, payment systems, digital signage, sales support tools and mobile apps.