E-commerce retailer Grove Collaborative has partnered Relex Solutions to streamline its forecasting, replenishment and pricing capabilities.
The collaboration is grounded in a mutual commitment to sustainable retail operations, aiming to address the unique challenges faced by e-commerce businesses such as Grove.
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Grove is set to improve its operations by using Relex’s system for better demand forecasting, inventory control, bulk purchase planning, and pricing and promotion management.
This integrated retail planning system is expected to increase sales and profits while maintaining Grove’s focus on product availability, operational efficiency and environmental sustainability.
Grove collaborative merchandising and e-commerce vice-president Jennifer Pann stated: “As we continue to grow, we need smarter ways to manage inventory planning complexity without losing sight of what matters most — serving our customers with vetted, trusted essentials and staying true to our values.
“Relex brings the tools and expertise to help us plan more efficiently and responsibly, so we can deliver on both our promise to customers and our commitment to both sustainability and personal health.”
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By GlobalDataThe fast-paced growth and expanding product range of Grove, along with the short lifecycles of sustainable products and fluctuating consumer demand, present significant complexities.
The shift from manual to automated, data-driven planning through Relex will provide Grove enhanced visibility and a better balance between supply and demand, leading to more effective promotions and a robust, sustainable customer experience.
Relex Solutions chief revenue officer Frank Lord stated: “Our unified solutions are built to help brands, retailers and manufacturers improve both their supply chains and bottom line, and we’re excited to help Grove do exactly that.”
In September 2024, Grove Collaborative secured $15m private investment in public equity investment from growth equity company Volition Capital.
