H&M is offering frictionless checkout services across network. Credit: H&M

Swedish clothing retailer Hennes & Mauritz (H&M) has signed a global partnership with online financial services company Klarna to offer frictionless checkout services across H&M’s digital and physical stores.

The deal will power H&M Club payment programme and offer an enhanced omni-channel payment service to customers and a streamlined post-purchase service in the H&M app.

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As part of the deal, all H&M channels will feature Klarna’s single technological platform to offer services such as frictionless instore, mobile and online payments, simplified deliveries and returns and chance to use the ‘try before you buy’ Pay later service.

These services will be integrated into the H&M app, as well as H&M Club to serve millions of customers across 14 H&M markets.

During the first phase, the retailer plans to roll out the service in the UK and Sweden in 2019.

“This partnership will bring tailor-made payment solutions to our customers and accommodate evolving shopping patterns and needs.”

H&M Group business development head Daniel Claesson said: “We at H&M are very excited about this partnership. We want to make it possible for customers to move freely between the various channels and choose how they want to shop and experience our offering online and instore.

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“This partnership will bring tailor-made payment solutions to our customers and accommodate evolving shopping patterns and needs.

“This includes the possibility to “try before you buy” which is very relevant to online fashion retail today and to pay with their mobile phone directly through the H&M app both instore and online.”

In addition, H&M Group will invest in in Klarna to demonstrate a shared commitment to develop smart retail solutions in order to meet customers changing expectations and preferences.