Furniture brand and retailer Jasiway has announced a multi-channel expansion that widens its retail distribution and refines its brand structure.
The company said the move reflects changes in consumer lifestyles, with homes increasingly required to support work, leisure and social activity within limited space.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Its strategy combines broader retail availability, continued investment in product design and the development of a differentiated offering.
As part of the expansion, Jasiway has made its products available through major retail platforms, including Home Depot.
The company said the addition improves accessibility and places its collections alongside a wider range of home improvement and furnishing products.
In its statement, the company said: “Jasiway’s expansion strategy reflects an effort to balance these factors. By investing in modular production capabilities and diversified distribution, the company aims to remain resilient in the face of uncertainty while retaining the flexibility to adapt to future market conditions.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData“Rather than pursuing rapid expansion across unrelated categories, Jasiway has focused on strengthening its core competencies. This disciplined approach underscores a broader industry movement toward sustainable growth and operational clarity.”
Jasiway has also extended its presence via Bed Bath & Beyond and Amazon.
Alongside its retail expansion, the company continues to develop Ringchen, a high-end sub-brand focused on made-to-order and personalised furniture.
Ringchen offers customisable dimensions, materials and finishes to address varied spatial requirements and individual preferences.
Jasiway said the sub-brand is designed to sit alongside its main collections by distinguishing premium customisation from its more accessible ranges.
At a product level, the company said adaptability remains a central design principle, particularly for modular seating and sleeper sofas.
Jasiway added that its own digital channels remain important for providing detailed information on construction standards, care guidance and customisation options, as well as gathering customer feedback to inform future product development.
