UK-based omnichannel retailer JD Sports Fashion has partnered with o9 Solutions, an AI software platform provider, to optimise its assortment planning capabilities.

The retailer, which operates over 970 stores in Europe, is pursuing increased operational efficiencies and the scaling of best practices throughout its enterprise.

The goal is to refine its assortment planning process, making it more data-centric, automated, and flexible to adapt to the dynamic retail landscape.

JD Sports Fashion chief supply chain officer Wim van Aalst said: “In today’s ever-changing business environment, building an agile customer offering tailored to local needs, that is delivered with speed and efficiency, is critical to keeping a competitive edge.

“As we continue growing our business, we look forward to partnering with o9 as they understand our business model and our unique requirements to enhance our Assortment Planning capabilities.”

JD Sports Fashion selected the o9 Solutions considering its scalability and flexibility, and the solutions will be integrated across JD Sports Fashion, Size?, and HIP brands.

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The implementation is said to optimise inventory assortment while minimising markdowns and enhancing store profitability.

o9 co-founder and CEO Chakri Gottemukkala said: “As retailers continue to seek ways to build greater resiliency to mitigate potential risks and pursue emerging opportunities, we’re pleased to work with JD Sports Fashion to provide planning solutions that further enhance agility as the company continues to expand its global footprint.”

This partnership follows a similar move by Marks & Spencer in January last year when it selected o9 Solutions to modernise the planning systems for its Clothing & Home business.