LVMH improves the luxury retail experience in China by expanding partnership with Alibaba. Credit: LVMH Group.

Global luxury group LVMH is increasing its omnichannel, data and technological presence in China by expanding its partnership with Alibaba.  

The collaboration aims to use Alibaba’s cloud and artificial intelligence capabilities to improve the luxury retail experience in China, particularly through the third-party online and mobile commerce platform, Tmall. 

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The partnership between LVMH and Alibaba began in 2019, with the latest expansion intended to deliver tech-driven luxury experiences in the Chinese market.  

The move comes as luxury brands intensify efforts to engage Chinese consumers amid economic challenges. 

LVMH Group managing director Stephane Bianchi said: “Alibaba is already a key partner for our Maisons and for the group. The reinforcement of our partnership will help us to further accelerate our omnichannel business growth, and to keep on leveraging the transformative capabilities of cloud and AI technologies, along with Alibaba’s world-leading expertise in e-commerce operations.  

See Also:

“Our forward-looking collaboration will deliver unparalleled experiences to our clients throughout their high-end shopping journey.” 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Since the inception of their partnership, LVMH has adopted Alibaba Cloud’s Dataphin for LVMH ATOM China, a platform offering personalised services to the Chinese market.  

LVMH has also used Alibaba Cloud’s machine learning platform, PAI, to create customised services for Chinese consumers across its brand portfolio. 

The latest announcement follows the successful integration of Tmall into the luxury retail journeys of Tiffany’s and Chaumet.  

LVMH has introduced 30 Maisons to the Tmall Luxury Pavilion, taking advantage of Alibaba’s digital capabilities to offer engaging experiences, including 3D product displays, virtual try-ons and livestreaming. 

Alibaba Group CEO Eddie Wu said: “This comprehensive partnership has elevated the retail experience for LVMH’s customers worldwide, including China-based consumers on Tmall. We look forward to continuing to build on the strong partnership and innovation journey with LVMH.”