Canada-based marketing and loyalty analytics company Aimia has signed a multi-year contract with Aeon Retail, a subsidiary of Japanese retailer group Aeon.
Under the deal, Aimia will be providing data and analytical services to Aeon Retail using its Self Serve analytics and insights platform.
The analytic platform is in line with Aeons strategy of getting closer to customers and leveraging its significant volume of data.
Aimia group chief operating officer David Johnston said: “To work with Japan's largest retailer group is an excellent opportunity for Aimia.
“Aeon will be the biggest retailer group to use our world-class technology, which is testament to its scale, depth and capability. Members of Aimia's insights and analytics teams are on the ground working with Aeon Retail to embed Self Serve."
The analytics will help create a strong base for Aimia to strengthen and expand its strategic relationship in Asia Pacific as it provides a platform for the companies, as well as strategic counsel and expertise across the retail, and financial services and travel industries.
The deal will further enhance Aimia's expertise by providing customer analysis and insight to the grocery sector, which began with Sainsbury's in 2007 and now includes clients such as CVS in the US, Migros in Switzerland, and Sonae in Portugal.