German grocery chain Aldi is set to launch a same-day delivery service in three US cities by the end of the month.
The move is in line with the company’s strategy to increase its footprint in the country.
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The retailer has partnered with third-party service supplier Instacart to perform deliveries in Atlanta, Dallas and Los Angeles.
Once a customer places an order on Instacart's website or app, the company will collect and deliver the products from Aldi’s facility.
Customers opting for the service need to pay a fee, and the company stated that delivered items may cost more than they do in-store.
Aldi noted that the delivery service may be expanded to more cities.
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By GlobalDataIn June, Aldi announced a $3.4bn capital investment to open 2,500 locations by 2022.
The retailer currently operates more than 1,600 stores in 35 states in the country and is undertaking a $1.6bn programme to renovate 1,300 stores by 2020.
UK supermarket chain and grocery retailer Tesco recently rolled out same-day delivery services, which was previously restricted to London and the South East.
Image: Inside an Aldi store. Photo: courtesy of Aldi.
