Retail analytics and omnichannel engagement provider Euclid Analytics has integrated with enterprise customer data platform AgilOne to help retail marketers better manage their customer relationships.

According to Euclid Analytics, the new integrated platform offers retail businesses the ability to strengthen customer engagement across mediums and personalise the shopping experience.

Helping to bridge the offline/online divide, this technology works through the integration of Euclid's dynamic in-store profiles into AgilOne's customer data and engagement hub.    

Euclid Analytics has reported that with an increasing competition from online retailers, the only way to convert shoppers across different channels is through integrated, cross-channel marketing campaigns that build unique and personalised experiences.

Euclid Analytics CEO Brent Franson said: "Consumers today have less time and more distractions than ever before. It's increasingly difficult for retailers to break through the noise and offer precisely what shoppers want.

"Our integration with AgilOne helps close that online/offline attribution gap so retailers can better understand customer behaviour, more effectively build relationships and market to shoppers, and give them a great experience."

AgilOne CEO Omer Artun added: "A single view of the customer is essential for driving meaningful engagement and more profitable and impactful campaigns across digital and physical channels.”

Fabric and craft retailer JOANN Stores has deployed Euclid Analytics and AgilOne to increase shoppers with high intent of purchasing.

"It's increasingly difficult for retailers to break through the noise and offer precisely what shoppers want."

JOANN marketing and business development vice-president Steve Miller said: "Deploying Euclid Analytics along with AgilOne will enable us to launch campaigns retargeting in-store shoppers who have left without purchasing, with personalised emails and display ads.

“We will now directly attribute in-store visits to specific email and advertising campaigns, pinpointing which marketing efforts are the most effective."

Euclid is engaged in collecting first-party data, with permission, through existing Wi-Fi to enable customer acquisition, behaviour-driven messaging and attribution efforts, which helps retailers in identifying individual store shoppers and understanding visit behaviour.

Using predictive models and real-time APIs, AgilOne tries to understand customer behaviour and orchestrates personalised engagement across all touchpoints.