US-based food distributor and grocery retailer SpartanNash has deployed a new click-and-collect programme by digital solutions provider Unata, in order to improve the customer shopping experience.

The Fast Lane programme will enable customers to order groceries online and choose a convenient collection time.

Earlier this year, the system was first piloted at SpartanNash’s first location in Grandville, Michigan, before being expanded to ten additional locations.

SpartanNash merchandising and marketing executive vice-president Larry Pierce said: "The launch of Fast Lane is part of SpartanNash's commitment to providing our store guests with a personalised, convenient shopping experience that exceeds their expectations.

"Our click-and-collect programme takes our company's digital customer experience to a whole new level."

"Our click-and-collect programme takes our company's digital customer experience to a whole new level. The entire Fast Lane experience is tailored to fit the needs of our on-the-go store guests while providing quality products at an affordable price."

The solution enables shoppers to simultaneously plan their in-store shopping, as well as make click-and-collect orders on a single interconnected website without losing their product selections.

Over the next few years, SpartanNash’s Family Fare Supermarkets division will expand the programme with plans to open up to 50 stores in Michigan by the end of the year.

SpartanNash's e-commerce catalogue, weekly adverts, promotions and digital offers are supported by Unata's 1-to-1 personalisation engine.

In addition, Unata enables the integration of the retailer’s Yes! loyalty programme.

Members of both Fast Lane and Yes! Loyalty can have their preferences automatically loaded into their Fast Lane account, resulting in a simpler mechanism to build their shopping cart.

Image: SpartanNash's Fast Lane programme is expected to provide a personalised shopping experience to customers. Photo: courtesy of Unata.