StitcherAds has launched a unified commerce solution that enables retailers to improve in-store sales by integrating point-of-sale data with Facebook’s offline application programming interface (API) and new advertising formats.

The company matches customers visiting stores with corresponding Facebook profiles to determine whether they previously clicked on a digital advert for any items they purchased in-store.

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Purchase data is leveraged to optimise campaigns aimed at enhancing offline traffic.

In this way, retail marketers can drive offline purchases online by having access to accurate, identity-based data on how Facebook and Instagram adverts impact in-store revenue.

The data is also used to increase the consumer base, including retargeting in-store customers with best-selling products.

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"The new feature is designed to deconstruct the relationship between social media advertisements and in-store buying behaviour."

The new feature is designed to deconstruct the relationship between social media advertisements and in-store buying behaviour.

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StitcherAds CEO Declan Kennedy said: “Driving in-store traffic is no longer a television and print advertisers’ game. Consumers live on their mobile devices, and we now have the technology to validate that the adverts you see on your newsfeed are actually leading you to stores.

“This data opens up endless opportunities for retailers to build campaigns that convert across multiple channels. We’re excited to be at the forefront of the unified commerce frontier and defining what it means for the future of retail marketing.”

Retailers can benefit from other features offered by the solution such as insights on in-store customer segments regarding general demographics, household income, and spending behaviour.