Transformational Retail Technologies has partnered with Recoleta Partners to enable retailers to improve sales by personalising and digitally distributing promotions.

The alliance aims to distribute promotions in accordance with each shopper’s preferences.

Under the partnership, Transformational Retail will sell Recoleta’s Cognitive Retail Platform, a cloud-based software using big data analytics and a digitally driven omnichannel shopper engagement platform.

Recoleta Partners founder and CEO Alan Alexander said: “Recoleta’s personalised digital solution has been achieving impressive results in the marketplace; as it is helping retailers generate greater 'share-of-shopper'.”

Using the solution, shoppers will have access to retailer and CPG promotions such as personal offers, digital ads or flyers, coupons, frequent shopper pricing and temporary price reductions (TPR) through their email, smartphone or social media.

“Recoleta’s personalised digital solution has been achieving impressive results in the marketplace."

Transformational Retail noted that the Recoleta platform can be integrated with retailer’s existing loyalty, merchandising and point-of-sale systems to increase shopper loyalty, shopper visitations and profitable baskets.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Transformational Retail president and CEO Todd Michaud said: “The solution is an essential tool for retailers of all sizes looking to increase customer intimacy and demonstrate to shoppers that they are understood.”

Based in the US, Transformational Retail provides technologies that enable retailers to enhance revenues, profitability, customer service and operational efficiency.