UK clothing brand Next has collaborated with global cloud communications platform Infobip to enhance customer security and the messaging experience.
The partnership to implement robust security measures is in response to fraud, which is estimated to cost the UK economy more than £219bn ($296.2bn) annually.
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Infobip’s Signals, an AI and machine-learning powered solution, is designed to combat artificially inflated traffic.
Infobip’s advanced communications technology has enabled Next to block an estimated 175,000 artificial messages each month, safeguarding customers against potential fraud and ensuring the reliability of SMS communications.
Next customer contact experience technology head Raz Razaq stated: “At Next, we are committed to protecting our customers from fraud while continuing to provide the rich, responsive and reliable communication that they expect from us. To benefit from the latest anti-fraud technology, we partnered with Infobip to help keep both our customers and infrastructure safe from new and emerging threats. Combined, Infobip Signals and RCS will create secure conversational experiences for our customers.”
In addition to security, Next is working to provide a richer messaging experience. The retailer has adopted Rich Communication Services (RCS) for Business, also powered by Infobip.
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By GlobalDataRCS offers multimedia capabilities and verified sender profiles, which help strengthen Next’s brand identity and building trust with customers. This advanced messaging platform enhances the interactivity and value of communications with customers.
Infobip Enterprise, UK and Nordics head James Stokessaid: “Infobip is helping support one of the UK’s best-known high-street retailers in their mission to provide a safe and seamless customer experience. Our AI-enabled solutions offer peace of mind, while the capabilities of RCS offer a richer customer experience.
“In the last year, we’ve seen a 500% growth in the adoption of RCS, a testament to the desire from brands like Next to offer customers an elevated experience, delivering personalised and conversational interactions. We look forward to continuing to provide first-class customer experiences through this collaboration.”
