Sports apparel and accessories company Oakley has opened a new store in Denver’s River North Arts District (RiNo) in the US state of Colorado, offering a “first-of-its-kind, immersive shopping experience” to both athletes and artists.
The retail space is a tribute to Oakley’s 50 years in the business. It combines a “high-tech bunker-style” environment with digital and analogue displays for immersive storytelling, athlete tributes and the Future Genesis platform.
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The store offers a 360 omnichannel experience that integrates technology and design.
The location features a Customization Zone, Prizm Wall, Museum Wall, Catalyst Wall, a rooftop lounge for community events and a Smart Shopper for digital browsing.
It feature one of the largest selections of Oakley apparel and accessories in the US, including the Latitude, Reserve and Field Gear Line collections.
Shoppers can also find exclusive limited-edition products and collaborations throughout the year.
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By GlobalDataOakley senior vice-president and general manager Luigi Ocone stated: “Through innovation-led expansion, we’re reimagining the retail experience and how we show up for consumers. It’s about moving beyond product to create meaningful experiences that leave our visitors feeling inspired, connected, and part of something bigger.
“While this space marks an exciting new chapter, we’re equally committed to making meaningful contributions to the RiNo community – and showing up with intention to become a valued part of it.”
Based in Southern California, Oakley possesses more than 900 patents and has expanded from a sports eyewear brand into clothing and accessories.
The company offers product lines for both men and women who are interested in the sports performance, active wear and lifestyle segments.
