Pandora has advanced its planned leadership change, with Berta de Pablos-Barbier now set to take over as CEO on 1 January 2026, two months earlier than first scheduled.
Her promotion from chief marketing officer (CMO) was initially announced in September 2025 when the jewellery group revealed she would succeed long-time CEO Alexander Lacik in March 2026.
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De Pablos-Barbier stated: “I am honoured to lead Pandora into its next chapter. Over the past years, we have established a strong brand with a unique position in the market for accessible jewellery.
“My immediate focus will be to navigate the current market turbulence while gearing up to leverage our untapped opportunities as a full jewellery brand and drive long-term growth. We are building a bigger Pandora.”
The updated timing was outlined in a statement from chair Peter Ruzicka, who said the succession had been brought forward following what he described as an “exceptionally smooth” transition process and the appointment of a new marketing head.
That role will be filled by Jennie Farmer, currently senior vice-president for brand experience and channels, who will become chief marketing officer (CMO) on 1 January.
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By GlobalDataFarmer joined Pandora in January 2025 and brings more than 25 years of experience across global luxury and consumer brands.
Her previous roles include chief commercial officer at OKA, CMO at the Office Group, senior positions at De Beers Jewellers, and global marketing and communications director at LVMH Estates & Wines.
She began her career in Procter & Gamble’s prestige division.
Farmer added: “Pandora is an iconic brand with a heritage of redefining the jewellery industry. I look forward to building on the strong direction set by Berta and driving bold, creative marketing that connects with consumers across all our segments and channels.”
Alexander Lacik will retire after almost seven years as president and CEO.
He joined Pandora in 2019 and led a turnaround that repositioned the company as a full jewellery brand.
He will continue to support the business as special adviser to the board and executive leadership team until the Annual General Meeting on 11 March 2026.
