
Danish jewellery maker Pandora has disclosed that its president and CEO Alexander Lacik will retire in March 2026 after almost seven years in the role.
He will be succeeded by Berta de Pablos-Barbier, the group’s chief marketing officer (CMO).
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de Pablos-Barbier became part of Pandora’s executive leadership team in November 2024.
As CMO, she managed the strategic positioning of Pandora as a full jewellery brand under its growth strategy, Phoenix.
The company said in a statement: “She will lead […] continued strategic evolution as a full jewellery brand, building on the strong results during Alexander Lacik’s tenure.”
Her experience in the luxury goods industry includes her previous role as president and CEO of LVMH’s champagne brands Moët & Chandon, Dom Perignon and Mercier.

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By GlobalDataShe has also held positions as the chief growth officer at Mars Wrigley, CMO at Lacoste, and vice-president of marketing and communications at Boucheron.
Berta De Pablos-Barbier stated: “I am honoured to take over as CEO after Alexander next year. Under his leadership, Pandora has become an iconic global brand, and we have charted a path to sustained growth for years to come as an accessible jewellery company.
“Even though we are the largest in our industry, Pandora still holds significant untapped potential, and I am excited to work with our amazing organisation and lead the company in this next chapter.”
Lacik joined Pandora as CEO in April 2019 and led a turnaround through the Phoenix strategy.
During his tenure, revenue increased 45% and the global workforce grew from 24,000 to 37,000.
Lacik stated: “After more than 30 years leading global brands and seven years in charge of Pandora, the time has come for me to retire and spend my energy elsewhere. Leading Pandora has been the greatest experience of my professional life, and I am extremely proud of the results we have achieved.
“While it is hard to leave, I am very pleased that I can pass the baton to Berta’s safe hands. We have established Pandora as a leading global consumer brand, and with her at the helm I am convinced that the company will continue its rise.”