Perfect, a developer of AI and AR-powered beauty and fashion technology, has unveiled AI Clothes Try-on, its new generative AI-driven solution to improve fashion shopping experience.
With this technology, consumers can virtually try on a variety of outfits, with range of fabrics, patterns and colours using a single photograph.
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In addition, the technology is designed to provide a representation of how different looks would suit an individual’s specific body shape, skin tone, and personal style.
This innovation could lead to higher conversion rates for brands and retailers, Perfect said in a statement.
The AI Clothes Try-on is powered by generative-AI models that have been specifically refined for clothing visualisation.
The new technology is available through the YouCam Makeup mobile application as well as Perfect’s web-based YouCam Online Editor.
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By GlobalDataAdditionally, brands and developers looking to incorporate this technology into their digital platforms via the YouCam Online Editor AI Clothes Try-on API.
The API crafted for fashion brands aims to create a personalised and impactful digital interactions on a wide basis.
The solution’s optimisation for real-world application across international markets extends beyond elementary product visualisation to includes interactive try-on features that can improve styling assistants, marketing content, or user-generated previews.
In addition, the API’s design ensures smooth integration with websites, mobile applications, and digital storefronts, simplifying deployment and scalability across different product lines and geographical regions.
Perfect Corp. CEO and founder Alice Chang said: “With AI Clothes Try-on feature, we’re not just visualizing clothes, we’re rethinking how people connect with style. It gives users the freedom and power to explore, customize, and express their fashion choices instantly. For brands and retailers, it’s a smarter way to deliver personalization at scale, where inspiration becomes interaction in just one click.”
In 2023, Perfect partnered with Walmart, a multinational retail corporation, to introduce a makeup virtual ‘Try-On’ experience.
