Fashion retailer Primark has unveiled a €40m ($45m) investment in Italy as part of its international growth plans to expand across new and existing markets.
The investment will see the addition of five new stores to its Italian network, raising the total number of outlets in the country to 26. The five stores will open in Rome, Biella, Perugia and Naples.
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The move will create 700 jobs, supplementing its existing workforce of more than 5,000 in the country.
The Biella store will be within the Gli Orsi shopping centre, while Perugia’s store will be located at the Collestrada shopping centre.
Naples will welcome two Primark branches, one at the Grande Sud retail park and the other at La Cartiera shopping centre.
The initiative follows the successful launch of Primark Roma Maximo and Roma Est in 2020 and 2021.
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By GlobalDataThe new stores will offer fashion, beauty and homeware products at value prices, incorporating self-service checkouts to complement traditional cashier operations and enhance customer convenience.
The announcement follows a €50m investment by Primark in November 2023, which led to openings in Turin, Livorno, Salerno, Cosenza and Genoa, and a new store announcement for Parma.
Primark entered Italy in 2016 with the opening of its first store at Il Centro shopping centre in Arese, Milan, where the brand has a regional office.
Primark Italy director Luca Ciuffreda stated: “I’m so proud of our growth journey in Italy: in just nine years, we’ve expanded to 18 stores across ten provinces and there’s so much more potential. We’re thrilled to unveil a further €40m investment to continue our expansion, create new jobs and support local communities. We know our Italian customers love our kidswear, as well as brilliant basics including pyjamas and underwear, and our incredible team work hard every day to bring our unbeatable value in fashion, beauty and homeware to customers across Italy. And we’re not stopping here — stay tuned, because there’s even more to come!”
The retailer currently operates 462 stores across 17 markets worldwide.
Primark reported revenues of £4.47bn in the first half of the fiscal year 2025 – a 1% decrease on both an actual currency basis and a constant currency basis.
