REWE has opened a new test supermarket in Hanover, Germany, using its Pick&Go system, expanding the retailer’s trials of checkout payment without scanning items.
The site is located on Lister Meile and covers around 650m² of sales space.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
According to REWE, the assortment includes a bake-off section, a salad bar, “home-made products” and sushi from Eat Happy.
In the Hanover store, customers can use a scan-free method to complete their purchase.
Shoppers select items as normal and place them in a basket or in their own bags. They then go to one of eight payment terminals, press “Start” on the screen, and the purchased items are displayed. If the list is correct, payment can be made either in cash or by card.
REWE project manager Pick&Go Alina Klüger said: “The new Pick&Go Location in Hanover shows how modern technologies can make our customers’ everyday lives easier.
“Our aim is to use innovations in such a way that they create real added value – intuitively, quickly and without complexity. At the same time, we remain committed to ensuring personal advice and high service quality.”
REWE said the shopping and payment process is enabled by camera and sensor technology.
The retailer is working with Trigo Vision, which provides computer vision tools.
REWE said Trigo’s system builds a 3D model of the shop to digitally map the space and movements, allowing items to be taken and returned.
The Hanover test store is open Monday to Saturday, and is run by a team of around 25 staff under store manager Jannik Wode.
With the Hanover opening, REWE now operates seven Pick&Go locations in Germany.
REWE Markt employs more than 170,000 people across over 3,800 REWE stores, which operate either as company-run branches or under independent REWE retailers.
