Online fashion retailer Shein has received validation of its net zero greenhouse gas emissions targets from the Science Based Targets initiative (SBTi).

This endorsement includes the validation of Shein’s near-term and long-term science-based emissions reduction goals, ensuring they meet the criteria set by the SBTi net zero standard.

These criteria are designed to be in line with the most recent scientific understanding of climate change and the objectives of the 2015 Paris Agreement, which seeks to keep global temperature rise to no more than 1.5°C above pre-industrial levels.

Shein has established its emissions reduction objectives for 2030 and 2050, using 2023 as the reference point for measuring progress.

The company plans to cut its absolute Scope 1 and 2 greenhouse gas emissions [those from sources it owns or controls, and emissions that are a consequence of its activities but occur from sources not owned or controlled by it] by 42% and its absolute Scope 3 emissions [those which are an indirect consequence of its activities] by 25% by 2030.

The company also intends to source renewable electricity for all its annual needs by the same year.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

In the longer term, Shein aims to achieve a 90% reduction in Scope 1, 2 and 3 emissions by 2050.

Shein sustainability global head Mustan Lalani stated: “SBTi’s validation of our net-zero targets marks an important step in Shein’s decarbonisation journey.

“We are committed to reducing emissions across our value chain and recognise that addressing Scope 3 emissions is a complex but critical part of that effort. As we continue this work, we will build on our momentum and adapt our approach in line with evolving technologies, policies and industry best practices.”

Shein developed a decarbonisation roadmap in 2024 with guidance from the Anthesis Group, a sustainability consultancy.

The map prioritises actions to reduce emissions based on their potential impact, their feasibility and how they fit with Shein’s strategic business objectives and expansion plans.

To mitigate Scope 1 and 2 emissions, those directly resulting from its operations and energy use, Shein is focusing on transitioning to renewable energy sources, enhancing energy efficiency, phasing out fossil fuels, and minimising fugitive emissions.

In tackling Scope 3 emissions, which encompass indirect emissions from activities such as goods procurement and logistics, the company is concentrating on its most significant emission sources: purchased goods and services, and upstream transportation and distribution.

These two categories represented 96% of Shein’s total emissions in 2024.

Shein’s strategies for reducing production-related emissions include minimising the use of virgin materials in favour of lower-carbon alternatives and advocating for manufacturing processes that have less environmental impact.

To address transportation-related emissions, Shein aims to shorten transport distances and improve overall transport efficiency.

The European Commission and the network of national consumer authorities known as the Consumer Protection Cooperation (CPC) Network recently told Shein to resolve the consumer law issues it is facing, or else fines will be imposed.