US-based footwear and accessories retailer Shoe Carnival has appointed W Kerry Jackson as its executive vice-president and chief financial officer (CFO), effective from 28 September 2025.
Jackson, who had retired in May 2023, returned to the company in June 2025 as senior vice-president for new business development.
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He previously served as Shoe Carnival’s CFO for 27 years and has been with the company for a total of 35 years.
Shoe Carnival president and CEO Mark Worden stated: “I’m excited to have Kerry rejoin my executive leadership team at this pivotal moment for Shoe Carnival.
“This week we celebrated the grand opening of our 100th Shoe Station store, growing from the 21 locations we originally acquired, with plans to exceed 215 stores by July 2026.
“With Kerry already leading our business development efforts and his deep knowledge of our business, this is the natural time for his return to the CFO role as we execute our strategic plan.”
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By GlobalDataPatrick Edwards, who has been senior vice-president and CFO since 2023, will move to the role of senior vice-president and treasurer, remaining part of the finance leadership team.
Jackson will also take on responsibilities for investor relations and is expected to be a part of the third-quarter 2025 earnings call.
As of 25 September 2025, Shoe Carnival operates 428 stores across 35 US states and Puerto Rico under the banners of Shoe Carnival, Shoe Station and Rogan’s.
In July, Shoe Carnival enhanced its digital shopping experience by integrating Algolia’s AI-powered search with Amplience’s Commerce Experience platform.
The integration, which also included a content management system and digital asset management, is intended to enhance the retailer’s operational agility and efficiency.
