Footwear and apparel company Skechers has launched its first performance store in the US at Dolphin Mall, Miami, Florida.
The 26,017ft² store is the brand’s largest factory mall store globally, and offers an immersive experience to athletes and enthusiasts with interactive displays, including a running racetrack, basketball and pickleball courts, a golf green, and soccer and sport adventure areas, all enhanced with digital LED screens.
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Product specialists and educators assist customers, and the store also includes selfie areas with Miami-themed graphics.
Shoppers can buy specialised technical footwear and key lifestyle products, including work footwear and Skechers apparel and accessories.
The store highlights the brand’s signature innovations, including Hands-free Slip-ins technology, Glide-step technology, Hyper Burst Pro technology, Performance FitKnit technology and Air-Cooled Memory Foam technology.
The new retail space follows openings in Canada, Europe and Chile, showcasing sports footwear, apparel and accessories.
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By GlobalDataThere are now five Skechers performance-focused stores across three continents, complementing the brand’s presence in 5,300 Skechers retail stores, skechers.com, and department stores and footwear retailers globally.
Skechers president Michael Greenberg stated: “The Skechers performance retail era is in full force: from our first flagship store earlier this year in Canada to two new locations in Europe this spring and our recently opened destination in Chile – all have shown how enthusiastic our consumers are for our comfort that performs.
“At our largest factory mall location, Skechers’ World of Sports showcases all that’s revolutionary about our one-of-a-kind technologies for the 36 million annually who frequent one of the highest-traffic tourist malls in the country. Like every professional athlete and enthusiast who has stepped into our styles, we’re all in and are ready to change the game.”
