Starboard Resort, the land-based vacation retail division of Starboard Group, has unveiled its inaugural boutiques in partnership with Westgate Resorts in Las Vegas, in the US state of Nevada.
The launch includes three distinct shopping experiences: Luxe, The Edit and Baubles, each designed to offer guests an immersive and personalised shopping experience.
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Luxe, a boutique encased in glass on three sides, offers a selection of fine jewellery, natural and lab-grown diamonds, Swiss-certified pre-owned timepieces and preowned designer bags from luxury brands such as Louis Vuitton, Gucci and Prada.
The Edit caters to a diverse clientele with its range of fashion and special occasion apparel for both women and men. The shop features a mix of eveningwear, daywear and resort wear from brands such as VENUS and Lamarque.
The boutique offers vintage-inspired graphic tees from Recycled Karma and an array of accessories from brands such as Mary Frances, Shiraleah and America & Beyond.
For men, the store offers pieces from Psycho Bunny, 7DIAMONDS and Rock Roll n Soul along with designer sunglasses and tech gadgets from major brands.
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By GlobalDataBaubles boutique specialises in fashion jewellery. It provides permanent jewellery options and customisation services such as on-site engraving to create “wearable memories.”
Located at 3000 Paradise Road within Westgate Resort, Las Vegas, the boutiques are placed for maximum accessibility.
Luxe occupies a 300ft² area in the resort’s main lobby, The Edit spans 1,250ft² in the North Corridor and Baubles has a 250ft² space.
Shae, Starboard’s exclusive fashion jewellery brand, is highlighted alongside Jet Set Candy, a travel-inspired brand.
Starboard Group president and CEO Lisa Bauer stated: “We know from our many decades of curating elevated retail environments for the world’s best cruise lines that vacationers love unique, memorable shopping experiences — but we recognised that guests at vacation resorts were often underserved when it came to retail options.
“By launching our first land-based boutiques in partnership with Westgate Las Vegas, we’re taking the first significant steps to close this gap. Our strategic expansion enables us to fully leverage our vacation retail expertise and ensure that every resort brand can offer retail experiences that delight on-site guests and appeal to local consumers looking for fresh, elevated shopping options.”
