Retail technology company Swiftly has introduced SmartCircular, an artificial-intelligence product that converts weekly grocery PDFs into interactive and measurable digital content.
The company said the system converts static promotional circulars into clickable layouts that allow shoppers to browse deals, enlarge product images and add items to shopping lists.
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It also gathers engagement data, enabling retailers to see which offers influence trip planning and to revise promotions more quickly in line with merchandising needs.
Swiftly pointed to research suggesting that 70% of grocery shoppers now expect digital promotions to be personalised, even though most existing circulars remain generic and difficult to link to performance outcomes.
SmartCircular incorporates universal product code (UPC)-level promotional information so customers can view all qualifying SKUs and choose particular pack sizes or flavours.
The platform is also intended to reduce retailers’ dependence on third-party circular suppliers by simplifying the production and upkeep of digital versions.
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By GlobalDataWhen deployed alongside Swiftly’s Audience Optimiser, the new tool forms part of a connected workflow that ties promotions to digital media activation and measurement.
Retailers publish offers through SmartCircular, shoppers interact with them, and Audience Optimiser then uses those signals to prompt targeted onsite and offsite media linked to the same promotions.
Swiftly said the integrated approach aims to connect promotional activity with measurable results and improve campaign performance over time.
Swiftly co-founder and CEO Henry Kim said: “The grocery circular has always been one of the most influential levers in retail, but it has remained largely unchanged for decades.
“SmartCircular reimagines this core asset for the digital era by eliminating long-standing limitations and giving retailers real-time control over a fully interactive digital circular experience, turning weekly promotions into a performance-driven channel that delivers real engagement, measurable traffic, and incremental sales.”
