US-based musical instrument retailer TNAG Global has bought Los Angeles-based Norman’s Rare Guitars.
The price of the deal has not been made public.
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Founded by Norman Harris, the Ventura Boulevard store will continue trading from its San Fernando Valley location, which will retain its existing workforce and operating culture.
Harris is also set to stay involved in the business as founding ambassador, where he will keep sourcing instruments and welcoming visitors.
TNAG Global said the acquisition aligns with its broader plan to maintain established specialist retailers while widening their access to international customers.
As part of the integration, Norman’s Rare Guitars’ stock will be added to TNAG’s proprietary inventory platform, The Exchange, which facilitates in-store and online sales, purchases and consignments.
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By GlobalDataTNAG Global founder and CEO Ben Montague said: “Norman’s Rare Guitars is the most iconic guitar shop in the world, and we are honoured to help extend its story into the future.
“Our responsibility with this acquisition is simple: Protect what makes the shop special, ensure the business thrives beyond its founder and give Norman the freedom to step back whenever he chooses, knowing the legacy is secure.”
From the second half of 2026, guitar owners will be able to consign instruments through Norman’s Rare Guitars using TNAG Global’s authentication and consignment systems.
A selection of instruments is also expected to be offered online over time via the shop’s digital channels.
The company previously acquired Carter Vintage Guitars in 2022, after which the retailer reported a 233% rise in sales.
TNAG Global said it intends to follow a similar model with Norman’s Rare Guitars by preserving its local operations while extending its reach to buyers overseas.
Norman’s Rare Guitars founder Norman Harris said: “I have always known there would come a time when I needed the right long-term partner to carry Norman’s Rare Guitars forward. I could not imagine a better steward for the shop and its legacy than Ben Montague and TNAG Global.”
