US online furniture retailer Wayfair has reported total net revenue of $3.1bn for the third quarter (Q3) of 2025, reflecting an 8.1% increase from the same period of 2024.
Despite the revenue rise, the company’s net loss widened to $99m from $74m in Q3 2024.
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For the quarter ended 30 September 2025, the retailer’s US revenue rose 8.6% to $2.7bn, while international revenue increased 4.6% to $389m.
Excluding its exit from Germany, Wayfair’s total net revenue grew 9% year-on-year (YoY).
Net cash provided by operating activities was $155m and non‑GAAP ‘generally accepted accounting principles] free cash flow was $93m for the quarter.
Wayfair reported 21.2 million active customers at the end of the period, a 2.3% decline compared with the previous year.
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By GlobalDataThe retailer delivered 9.8 million orders in the quarter, up 5.4% YoY, with repeat customers accounting for 80.1% of those orders, slightly above the 79.9% reported a year previously.
Repeat customers placed 7.9 million orders – a 6.8% YoY increase.
The average order value rose to $317, compared with $310 in the same quarter of 2024.
Mobile devices accounted for 63% of total orders delivered in Q3, marginally higher than 62.9% in the comparable period of 2024.
Niraj Shah, CEO, co-founder and co-chairman of Wayfair, stated: “The third quarter was a great success: share gain further accelerated, with revenue growing 9% year-over-year excluding Germany. We saw orders delivered grow by over 5% year-on-year in the quarter, including new orders now growing [by] mid-single digits for two quarters in a row.
“This came in tandem with more than 70% year-over-year growth in adjusted EBITDA [earnings before interest, taxation, depreciation and amortisation]. Our 6.7% adjusted EBITDA margin marks the highest level achieved in Wayfair’s history outside of the pandemic period. As we’ve promised, substantial profitability flow through is powered by a strong contribution margin and fixed cost discipline as our business has returned to growth.”
