Australian supermarket chain Woolworths has extended its Lower Shelf Price initiative to include 130 additional products, bringing the total to more than 800 items.
The expanded pricing commitment will remain in place for at least six months from November 2025, locking in savings for customers until 2026.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Since launching in May, the initiative has lowered prices across its range by an average of 12.6%.
Woolworths’ customers could save up to A$289 ($188.74) across the new basket of more than 130 products added since August.
The expanded range covers everyday essentials such as Woolworths Spanish extra virgin olive oil and John West tuna.
Shoppers can make further savings by choosing Woolworths own-brand lines, typically 30% cheaper than branded equivalents, and by buying from its “odd bunch” fruit and vegetable range, which offers at least 20% off.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalDataWoolworths group CEO Amanda Bardwell stated: “Our customers have told us they want the everyday items in their shopping at prices they can rely on. That’s why we have locked-in lower shelf prices on more than 800 items – including olive oil, cheese, tuna and rice.
“These are not temporary specials – it is a long-term commitment to give families the certainty they need when budgeting for their households.
“We are seeing a strong response from customers building their weekly shop around lower shelf price goods, with rising item sales of those on the programme as well as very positive customer feedback about the value it’s delivering. We plan to continue expanding the range, and providing value that our shoppers can count on.”
In November 2025, Woolworths Group published its financial results for the first quarter of the fiscal year 2026, recording a 2.7% growth in total group sales, driven primarily by e-commerce.
The chain generated sales of A$18.48bn for the quarter, compared with A$18bn in the same quarter of the previous year.
