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Daily Newsletter

11 December 2023

Daily Newsletter

11 December 2023

Personalization - a growing trend in the online retail space

Although personalization is a theme that has been present in the retail industry for decades, it has become more prevalent and important to consumers in recent years. This increase is tied to the rise of online shopping. Personalized products are currently especially prevalent in the health & beauty sector, due to the links to the health & wellness trend, which is particularly important to young consumers.

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