Amazon’s new AI agents could modernise retail from top to bottom
Amazon’s release of autonomous “frontier agents” marks a shift in how technical work may be carried out across digital industries.
08 December 2025
08 December 2025
Amazon’s release of autonomous “frontier agents” marks a shift in how technical work may be carried out across digital industries.
The change represents a reversal of a long-term decline in domestic production for the US market.
Both appointees will be part of the company’s executive committee and will report directly to CEO Joshua Schulman.
Quarterly sales edged up to $33.85bn, slightly above the $33.63bn recorded a year earlier.
Net sales increased 12.9% year-on-year to $2.9bn during the quarter.
The UK advertising watchdog has banned ads from Superdry, Nike and Lacoste due to “misleading” assertions regarding their sustainability.
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