20 July 2026
20 July 2026
TikTok is gaining influence in product discovery, with GlobalData research showing the fastest growth in driving purchases among major social platforms.
Until now, it had been adding only ten to 15 outlets a year.
The site consolidates the retailer's complete food range under a single roof and forms part of a broader strategy to modernise its store portfolio through the rollout of larger food hall formats.
As retailers rethink the role of physical stores, more brands are opening their spaces to partners for pop-ups, events and shop-in-shop concepts.
Established in 1998, Zabka runs a network of roughly 10,000 franchised outlets across Poland.
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