Latest findings from Amazon research indicate that the total second-hand online UK market is worth £4.3bn ($5.7bn) in 2024.
In 2024, UK consumers saved £5.6bn by opting for pre-owned products.
The move towards second-hand products is driven by consumers seeking cost savings, the availability of pre-owned products and environmental benefits.
The average monthly expenditure on second-hand goods has seen a significant increase over a five-year period, rising 113% from £58.40 to £124.80.
27% of online second-hand purchases in the UK are transactions that would not have occurred if the option for used goods had not been available.
The new Amazon-commissioned research was conducted by the Centre for Economics Business Research (CEBR) and included a survey of 10,000 adults across Europe.
The online second-hand goods market is expected to grow to £4.8bn in the UK in 2025.
Second-hand products now represent between 34% and 45% of UK consumer spending in key categories such as technology, fashion and home appliances.
Amazon is facilitating this shift towards a circular economy with its Second Chance programme, which comprises Amazon Resale, Amazon Renewed and Luxury Stores at Amazon.
These initiatives align with Amazon's commitment to the Climate Pledge, aiming for net-zero carbon by 2040 through sustainability measures.
Amazon UK country manager John Boumphrey stated: "Our Second Chance sales in the UK and across Europe, including from Amazon Resale and Amazon Renewed, exceeded €2bn (£1.7bn) in 2024, as we have expanded our used product selection. It’s clear that providing trustworthy, convenient access to quality, pre-owned items is resonating with today's more conscious customers."
Demographic analysis shows that 74% of individuals under 34 years old are engaging in second-hand shopping, compared to 52% of those over 55.
27% of UK residents now are moving away from the idea that new is better than used, indicating a shift towards valuing practicality, affordability and environmental responsibility.
Despite the growth, concerns about product condition (43%), lack of warranties (39%), and seller trust (29%) remain as barriers to wider adoption.
In June 2025, Amazon announced its plan to invest £40bn in the UK between 2025 and 2027 to construct four new fulfilment centres along with delivery stations across the country.
