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03 March 2026

Daily Newsletter

03 March 2026

Amazon rolls out Seller Wallet to seven European marketplaces

The e-commerce company confirmed that the tool is now accessible in regions such as Belgium, Germany, Ireland, the Netherlands and Spain.

Shubhendu Vimal March 03 2026

US retailer Amazon has extended its Seller Wallet service to seven European marketplaces, expanding the funds management feature beyond its original US launch.

The e-commerce company confirmed that the tool is now accessible in regions such as Belgium, Germany, Ireland, the Netherlands and Spain.

Through the service, merchants can retain, monitor and transfer proceeds in euros from European stores and in dollars from the US marketplace directly within Seller Central.

Seller Wallet USD has been offered to global sellers operating in the US store since 2022.

It enables them to keep earnings in US dollars, track balances in real time, pay suppliers and move funds to bank accounts when they choose.

The newly launched Seller Wallet EUR delivers comparable capabilities for euro-denominated marketplaces and includes a simplified onboarding process.

Sellers using the system can arrange single transfers or schedule automatic payments on a weekly, fortnightly or monthly basis.

Funds are transferred to a seller’s bank account, with a single charge applied to international transactions.

Amazon stated that this fee reduces as a merchant’s business expands on the platform.

Exchange rates are displayed before completing a transfer, and sellers are shown the overall cost in advance of confirmation.

The service also enables merchants to use euro balances to pay suppliers in euros and to meet VAT liabilities across several European countries.

Dollar balances may be used to pay suppliers in the US or Hong Kong.

The company said the expansion is designed to let global selling partners hold, manage, and transfer proceeds from their Amazon stores in Seller Central on their own schedule.

It also comes with no upfront costs or minimum enrolment requirements.

Amazon added that the wider rollout supports its efforts to streamline cross-border payments and offer clearer pricing for sellers trading across different countries and currencies.

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