UK-based online fashion retailer Asos has collaborated with global digital payments provider Checkout.com to enhance the online shopping experience for its customers.

The collaboration aims to increase payment acceptance rates, reduce failed payments and ensure a checkout experience that aligns with Asos’ speed and simplicity needs.

Asos payments head Andrew Proctor stated: “Checkout.com is ideally set up to meet an enterprise merchant’s needs for flexibility, while still delivering seamless payments. Our customers are global and always on, [and] every interaction needs to feel effortless, from discovery to delivery. Payments are a critical part of that experience.”

Asos operates on a global scale, catering to a dynamic customer base with a high volume of daily transactions.

Two-thirds of Gen Z shoppers rarely visit physical stores, so the demand for seamless digital experiences is at an all-time high.

The partnership with Checkout.com is expected to address these demands by refining the payment process. This move is expected to benefit Asos by bolstering customer satisfaction and loyalty in its key markets.

Checkout.com chief revenue officer Antoine Nougué stated: “Asos is one of the most recognisable and forward-thinking brands in global fashion.

“They understand exactly how to engage a digital-first audience and set the pace for what modern e-commerce should look like. As a digital payments provider, Checkout.com is proud to support that vision by delivering the payment performance required to match their global reach and creative ambition. Our platform ensures that the payment experience doesn’t slow down the moment, helping Asos stay ahead of the expectations of a fast-moving digital generation.”

In May 2025, Asos collaborated with InPost, a provider of automated parcel machine services, to introduce nationwide next-day delivery service to lockers.