Utah, US-based Bed Bath & Beyond is launching a national franchise system to expand its namesake retail presence.

The retailer — which also owns Overstock, Buybuy Baby and a blockchain asset portfolio — has stated that the new system will enable it rto un a smaller number of corporate stores nationwide while rapidly scaling through franchised locations.

It looks to finalise franchise documentation by spring 2026.

Franchise stores will offer turnkey Bed Bath & Beyond formats — Home, Kitchen & Living, Storage & Organization and Holiday Shoppe — designed with a neighbourhood feel.

80% of each store’s assortment will be curated centrally, with 20% localised by franchisees to highlight regional products and designers.

Franchisees will also share in the economics of BedBathandBeyond.com, integrating in-store and online customer experiences under the brand.

Franchisees will be able to use tZERO tokenisation for capital raises and ownership participation, an option that can complement or in some cases replace traditional small business administration financing and enable engagement with local investors.

They will also gain access to Bed Bath & Beyond’s AI-driven tools and analytics — dashboards for demand forecasting, inventory management, merchandising, staffing, promotional effectiveness and pricing — to support data-driven, local operations with national-scale capabilities.

Bed Bath & Beyond executive chairman Marcus Lemonis stated: “Our goal is to grow Bed Bath and Beyond in the most capital efficient manner.

“This system enables local owners to deliver personal service and local flavour while leveraging our national infrastructure, marketing and technology.”

The move follows the brand’s US brick-and-mortar return in August 2025 with a store in Nashville after its 2023 bankruptcy.