UK electricals retailer Currys has introduced the Pitch, an AI-powered ideas platform that transforms suggestions from the company’s staff members into actionable improvements.

Developed on Sideways 6’s Microsoft-integrated platform, the Pitch is fully embedded in Microsoft Teams, making it easily accessible and user-friendly for Currys' employees.

According to the early results, the platform has seen significant engagement, with 450 ideas submitted and more than 100 already in progress.

41% of the implemented ideas are “delivering measurable results”, including savings of more than 3,000 hours and “unlocking six-figure cost efficiencies”.

The platform's adoption rates are tracking 3% above the market average, indicating “strong” employee engagement.

Currys chief operating officer Lindsay Haselhurst stated: “We’re very pleased with the early results. Our colleagues are our greatest asset - close to our customers, they are full of ideas, insights and practical suggestions. We’ve always believed in the value of colleague ideas but struggled to consistently capture, assess, action and track them. This is where the Pitch has been a game changer for us.”

Currys plans to expand the Pitch to an additional 9,000 employees, which would increase the total number of users to 14,000 by the end of the financial year 2025/26.

The expansion will include stores, support functions, digital operations, contact centres and Currys' third-party partner, Concentrix.

The ideas implemented from the platform range from improving in-house training processes to enhancing console repairs, all contributing to increased efficiency and cost savings.

The AI technology behind the system streamlines the process by automatically grouping similar suggestions and identifying trends, allowing teams to spot patterns and collect the best ideas from the start.

Sideways 6 founder Will Read stated:“This is a great example of cost optimisation done right. Currys has built a culture where people on the ground drive real value and feel a part of the company’s most important aims. The fact that they’re seeing results this fast is a credit to their leadership and their people.”

In early July 2025, Currys Group recorded an adjusted profit before tax of £162m ($221.07m) in the fiscal year 2024/25 – a 37% jump from the previous year.