Gopuff is shaking up the e-commerce world with the launch of Powered by Gopuff, a platform that empowers brands to offer fast delivery directly from their own online stores.

This solution leverages Gopuff's existing logistics network and fulfilment infrastructure, allowing brands to fulfil orders in as fast as 15 minutes.

Powered by Gopuff offers a suite of tools designed to empower brands in several ways.

Firstly, it enables them to significantly improve delivery speeds. By tapping into Gopuff's extensive network, brands can fulfil orders directly from their websites in a matter of minutes, exceeding customer expectations for immediacy.

Secondly, Powered by Gopuff helps brands drive profitable growth. They can increase sales volume on their own channels while simultaneously generating revenue streams for Gopuff.

Most importantly, brands retain complete ownership of customer relationships and gain valuable first-party data through Powered by Gopuff, which can be strategically used for future marketing efforts.

The platform kicks off with 'Storefronts Powered by Gopuff,' a customisable Shopify theme that integrates seamlessly with Gopuff's application programming interfaces.

This allows consumer packaged goods (CPG) brands to launch their own, white-labelled direct-to-consumer (DTC) websites within a matter of days.

Orders placed on these storefronts are automatically routed to the nearest Gopuff fulfilment centre, ensuring rapid picking, packing, and delivery to customers.

The company said the success of Storefronts Powered by Gopuff has been proven through pilot programmes with more than 20 CPG brands, including household names such as Ben & Jerry's, Unilever, and Mondelēz.

Ultimately, Powered by Gopuff allows brands to build and manage a dedicated DTC sales channel on their websites, offering a superior customer experience with unmatched delivery speed.

Looking ahead, Gopuff plans to expand its offerings with 'Fulfilment Powered by Gopuff' in Q2 2024. This service will provide brands with warehousing and logistics solutions for the integration of instant delivery on their existing DTC websites.

By offering brands the ability to provide fast delivery on their own terms, Gopuff is empowering businesses to meet the ever-evolving needs of today's online shoppers.