Levi Strauss & Co (LS&Co) has appointed Chris Callieri as its senior vice-president and chief supply chain officer, as the company aims to “evolve into a direct-to-consumer (DTC)-first denim lifestyle company”.

 The appointment will be effective from 15 September 2025.

Callieri will report to president and CEO Michelle Gass. He will take charge of the global supply chain operations for the Levi’s brand, including product development, sourcing, sustainability and logistics.

Gass stated: “We’re excited to welcome Chris to LS&Co at this pivotal moment in our evolution into a DTC-first denim lifestyle company.

"With a proven track record of delivering results at scale, he’s the right leader to strengthen our end-to-end supply chain agility, drive innovation and advance our sustainability goals — all while delivering exceptional value to our fans worldwide."

Callieri has more than two decades of international supply chain experience in the retail and consumer goods sectors.

His previous position at Victoria’s Secret saw him lead global teams and manage a wide range of categories, from undergarments to beauty products.

Before his tenure at Victoria’s Secret, Callieri made contributions to Tory Burch, where he was crucial in implementing key systems and establishing the company’s sustainability strategy.

His earlier roles at Adidas and in senior positions at HRC Advisory and AT Kearney involved transformational initiatives and developing strategies to enhance supply chain efficiency and product innovation.

Callieri stated: “I’m thrilled to join LS&Co at such an exciting time for the iconic Levi’s brand, a true category leader that thrives at the centre of culture.

"I look forward to working with the talented LS&Co team to deliver strong performance, serve our fans around the world, and strengthen Levi’s position as the world’s definitive denim lifestyle brand."

Levi Strauss & Co owns the Levi's, Levi Strauss Signature and Beyond Yoga brands, operating in 120 countries. Its global presence includes chain retailers, department stores, online platforms and a network of 3,400 retail stores and shop-in-shops.

In the first quarter of 2025, the company saw a 3% increase in net revenues to $1.53bn with net income from continuing operations of $140m.