Canadian athletic apparel brand Lululemon is expanding its global presence with the launch of its first store in Milan, Italy.
The store, opened on 19 July 2025, is located at Vittorio Emanuele II 24/28 and covers 5,700ft² over two floors.
It features Lululemon's men's and women's collections, designed to cater to various activities such as yoga, running and golf.
The design of the Milan outlet incorporates a blend of traditional artisanship and modern materials.
It contains the Lululemon Glide sculptural façade, a custom 3-D printed feature inspired by the brand’s Define Jacket pattern.
Complementing the physical store, lululemon's omni-channel approach includes the endless aisle back back room (BBR) solution, enhancing product availability for guests.
International visitors can also access Global Blue tax-free shopping.
The opening in Milan is a key element of Lululemon's strategic growth in the Europe, the Middle East and Africa (EMEA) region.
The brand already has a presence in several European countries and plans to significantly increase its international revenue by the end of 2026 as part of its Power of Three ×2 growth plan.
In June 2025, Lululemon reported growth across channels, categories and markets including the US in the first quarter (Q1) of fiscal 2025 (FY25). It operates 770 stores.
During Q1 2025, international comparable sales saw a 6% rise, with a 7% increase when adjusted for constant currency. International net revenue climbed by 19%, or 20% on a constant currency basis.
Lululemon anticipates its net revenue for the full year of 2025 to remain between $11.150bn and $11.300bn, indicating a growth rate of 5% to 7%, or an adjusted rate of 7% to 8% when accounting for the extra week in the previous fiscal year.
Lululemon also intends to foster local connections through year-round activations, collaborations with studios and running clubs, and an ambassador programme.
In early July 2025, the brand inaugurated its first European airport retail location at London Heathrow Airport’s Terminal 5.
