French luxury conglomerate LVMH is considering selling its 50% stake in Fenty Beauty, the cosmetics company it co-owns with singer and entrepreneur Rihanna, as reported by Reuters.
The French luxury group, which owns the Louis Vuitton, Dior and Tiffany & Co brands, has enlisted investment bank Evercore to advise on the potential sale.
Rihanna, whose full name is Robyn Rihanna Fenty, launched Fenty Beauty in 2017 in collaboration with Kendo Brands, LVMH’s in-house beauty incubator.
Both she and LVMH each hold an equal ownership share.
LVMH and Evercore have declined to comment, while Fenty Beauty and representatives for Rihanna did not immediately respond to requests for comment.
The brand reported $450m in net sales in 2024 and could be valued between $1bn and $2bn.
Fenty Beauty was established to provide products suited to a wide variety of skin tones and types, including those of Black, Hispanic and Asian women.
Its product range includes makeup, skincare, haircare and fragrance, available through Sephora and Amazon.
In early 2025, Elf Beauty purchased Hailey Bieber’s skincare label Rhode in a $1bn deal.
In the third quarter (Q3) of 2025, LVMH reported revenue of €18.28bn - a 1% organic increase from the same period of 2024.
The result marked the French luxury group’s first quarterly growth of 2025, following a 4% decline in the previous quarter.
For the first nine months of the year, LVMH generated €58.1bn in revenue, compared with €60.75bn in the corresponding period of 2024.
